REAL ESTATE
FUNDAMENTALS
FOR PROS.
The premier educational platform for investors, property managers, and landlords.
No fluff, just facts.
LATEST INSIGHTS
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Ever find yourself entangled in the complexities of commercial real estate investing? You’re not alone. There are a lot of CRE investing mistakes that even the most experienced players can…
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If your business signed a five-year lease for 3,000 square feet of office space in downtown Chicago but now only needs half that space due to a shift to remote…
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When the Federal Reserve raises interest rates by even half a percentage point, investors may suddenly find their monthly mortgage payments hundreds of dollars higher, while sellers might notice fewer…
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You’ve probably heard the term “Artificial Intelligence” or “Placy AI” thrown around a lot lately. It’s become a buzzword in many industries, and real estate is no exception. But what…
LEARN ABOUT REAL ESTATE
Curated content tailored specifically to your interest in the real estate industry.
HOW TO FIND & KEEP GREAT TENANTS
A practical guide to tenant marketing, screening, leasing structure, and long-term stability.
This book focuses on attracting better tenants, controlling the leasing process, and reducing costly mistakes that lead to turnover, vacancy, and operational headaches.
INVESTMENT REAL ESTATE ANALYSIS
A detailed case study showing how experienced professionals evaluate real estate investments.
This book walks through a complete, real-world analysis. You'll learn how data, market context, and disciplined assumptions shape investment outcomes.
ACHIEVING SUCCESS AS A PM
An experience-based guide to building a sustainable, financially sound property management business.
This book examines fee structures, services, client selection, and revenue strategy. Learn how property management actually works.
MANAGEMENT IN A MARKET CRASH
A practical operating framework for managing rental property during market downturns.
This book addresses leasing, expense control, tenant retention, and communication when market conditions deteriorate and assumptions no longer hold.
THE PROPERTY MANAGEMENT GUIDE
A comprehensive reference covering the full property management lifecycle.
This guide brings together leasing, operations, maintenance, financial controls, and long-term strategy into an integrated framework for managing rentals as a business.