INVESTMENT REAL ESTATE ANALYSIS
A Case Study
See how professional investors and brokers actually evaluate real estate—before they commit capital.
Most real estate investment mistakes are not caused by bad markets.
They are caused by incomplete analysis.
This book takes you inside a real, end-to-end investment real estate analysis—showing how experienced professionals evaluate risk, uncover hidden problems, and identify opportunity before a purchase contract is signed.
If you want to think like a professional investor—not a speculator—this case study was written for you.
WHY MOST REAL ESTATE DEALS GO WRONG
It’s a well-kept secret in investment real estate:
You are almost always buying the seller’s problem.
The question is not whether problems exist.
The question is whether you can identify them accurately, price them correctly, and decide if the deal still makes sense.
This book shows you how professionals do exactly that—methodically, defensibly, and without relying on optimism or assumptions.
WHAT THIS BOOK ACTUALLY TEACHES YOU
This is not a high-level overview or theory-based guide.
It is a deep, practical case study based on an actual property and real market conditions.
You’ll see how experienced investors and brokers:
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Identify strengths and weaknesses in a property
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Evaluate highest and best use—realistically
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Separate market noise from meaningful data
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Quantify risk instead of guessing
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Use analysis to support pricing, negotiation, and strategy
Every step is explained in context, showing why decisions were made, not just what decisions were made.
A PROFESSIONAL APPROACH TO INVESTMENT ANALYSIS
Most investors focus on asking price.
Professionals focus on positioning, probability, and downside risk.
This book walks you through the same analytical framework used by experienced investment brokers, including:
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Sales comparison analysis
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Lease comparison analysis
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Income and cash flow modeling
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CAP rate evaluation
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Market, neighborhood, and regional analysis
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Site feasibility and zoning considerations
You’ll learn how these pieces work together—and why relying on just one metric is dangerous.
FROM PROPERTY OVERVIEW TO FINAL DECISION
This case study follows a property from initial evaluation through final disposition.
Along the way, you’ll see how professionals:
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Evaluate vacant vs. income-producing property
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Analyze alternative strategies (lease vs. sell, repositioning, ground lease concepts)
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Develop and use an APOD (Annual Property Operating Data Report)
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Adjust assumptions as market conditions change
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Respond to real-world constraints, not ideal scenarios
This is how investment decisions are actually made—under pressure, with imperfect information, and real money at stake.
MARKETS, DATA & REAL-WORLD CONSTRAINTS
Good analysis doesn’t stop at the building.
This book demonstrates how professional investors incorporate:
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Regional economic trends
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Neighborhood redevelopment patterns
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Employment and demographic data
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Traffic counts, access, and visibility
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Competing uses and future supply
You’ll see how market data is used not to justify a deal, but to challenge it.
WHO THIS BOOK IS FOR
This book is ideal for:
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Real estate investors who want disciplined decision-making
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Brokers and agents working with investment property
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Owner-users evaluating purchase vs. lease decisions
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Serious students of real estate finance and analysis
If you believe real estate investing is a process, not a gamble, this book belongs in your library.
ABOUT THE PREMIUM CASE STUDY FORMAT
Unlike traditional investment books, this title is structured as a complete case study, allowing you to follow the full analytical process from start to finish.
While the property type and pricing are market-specific, the analytical framework applies to virtually any income-producing or owner-occupied real estate.
You are encouraged to apply these same steps to every property you evaluate—before you sign a purchase contract.
BOTTOM LINE
Successful real estate investors don’t avoid problems.
They identify them early, price them correctly, and decide accordingly.
Investment Real Estate Analysis: A Case Study shows you how professionals do exactly that—clearly, methodically, and without illusion.